SWAN (Service for Web-based ANalysis) is a CERN service that allows users to perform interactive data analysis in the cloud, in a “software as a service” model. It is built upon the widely-used Jupyter notebooks, allowing users to write - and run - their data analysis using only a web browser. By connecting to SWAN, users have immediate access to storage, software and computing resources (e.g. Spark clusters, HTCondor clusters, GPUs) that CERN provides, and that they need to do their analyses.